If you’ve been selling on Amazon for quite some time now, you may already know that it’s a place full of “surprises.” A lot of sellers recently noticed that adding a new product has become a pain because of UPCs. Even we experienced it firsthand. If you’re among us, you may have been trying to find a way out with the below error when adding a new product:
” You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list. If you believe you have reached this message in error, please contact Seller Support. “
Your first move would be to contact Seller Support as mentioned in the error notification above. However, with Seller Support, you will be required to provide the following information before giving you any assistance:
1. Product name
2. Brand
3. Manufacturer
4. Category
5. SKU
6. UPC/EAN/JAN
7. Product Description:
8. Image URL
9. Screenshot of the exact error that you are receiving.
10. Proof:
A copy of a letter from the manufacturer, or brand owner stating that the UPC you are using to list this product is valid and owned by them or that you are allowed to use your own bar code to list the branded item. Note: The email or letter must also include the point of contact of the brand owner or manufacturer, mentioning that Amazon can contact them to verify. This information can either be found in the footer of the email or indicated in the text.
(or)
Provide an image of the product that clearly shows the bar code, brand and product. You may include multiple images to ensure that all the required information is captured.
If you’re selling a private label product, you might think it wouldn’t be an issue because you should have all of the above information, and merely sending it over would resolve the issue.
Unfortunately, it’s not as easy as you think except if you purchase your UPCs directly from GS1 as Amazon now no longer accepts UPCs purchased from third-party sellers like nationwidebarcode.com, speedybarcode.com, barcodestalk.com, etc.
So if you provide a UPC purchased from any third-party UPC retailer, you have a problem. Before Amazon would let sellers add new products, they will first verify the UPCs ownership on the GSI website. Most probably, they will find out that it’s not under your company name because the GS1 website never updates its database. It only reflects the first and original owner of the UPC barcodes and won’t recognize owners who bought them from a UPC retailer. To make things simple, only the UPC barcode’s original owner will show as the owner on the GS1 website, even if they had legitimately sold it to a third-party UPC retailer.
So what are your options here?
If your products do not have a GTIN or Global Trade Item Number, also known as product ID, you might be eligible to request a GTIN exemption. But before you do so, there are things you need to check first.
In it’s most straightforward meaning, GTIN exemption is Amazon’s way of accepting product listings without requiring sellers to add a unique product identifier such as UPC, EAN, JAN, or ISBN.
Below are the scenarios where you can apply for GTIN exemption:
Before you kickstart your GTIN exemption application, please be sure you have either of the following:
You will receive an email within 48 hours regarding the approval status of your exemption request. You may also monitor the status of your application in your case log.
Once you received your GTIN exemption, Amazon suggests you wait 24 hours before adding your product. After which you can start adding products in the same way you would with a GTIN. The system will recognize your product to be exempted from GTIN and allow you to proceed without a GTIN or product ID. It is important to note that when adding the product, you need to input the Category and Brand/Publisher name precisely as they appear in your exemption approval notice. There should be no additional characters or spaces. It’s also case sensitive. Otherwise, the system will not recognize your exemption, and you will not be able to proceed without a product ID.
So that’s it! We hope you find this post useful. Good luck with your GTIN exemption application!
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