As Amazon sellers, driving lots of traffic to our listing is very important. Whether be it through Amazon PPC campaigns and/or external marketing campaigns like Facebook or Google. Back then, it’s hard to measure the impact of marketing campaigns especially if they are from outside sources like social media paid ads. Thankfully, Amazon is always working hard to help sellers especially brands be better at what they do. Among those efforts is helping registered brands be able to get more insights on the impact of their marketing campaigns to their sales through the Amazon Attribution Beta.
As stated on Amazon’s website, Amazon Attribution Beta will help brands measure the impact of external marketing campaigns based on how customers discover, research, and buy products on the platform.
Through its unique conversion metrics, brands will have a comprehensive view of how each of their marketing strategies contribute to buying activity on the marketplace. Enabling brands to analyze how effective their external marketing tactics are. These unique conversion metrics are as follows:
Amazon Attribution can track and measure traffic from nearly any source. This includes rich media or paid social media promotions like Facebook or Instagram. Moreover, it can report both orders and revenue for traffic brought directly to Amazon (i.e., traffic from a landing page). And by creating orders and line items, brands are able to create unique tracking templates and measure performance to their desired level.
Currently, Amazon Attribution Beta is available only to vendors selling in the US and with limited availability in the UK.
To register, vendors should fill up the Amazon Attribution Beta application form.
Sellers in the US can register on Seller Central but should meet the following eligibility criteria.
Eligible sellers will receive an email from Amazon once the beta is open to them.
Once registered, vendors and sellers should receive an email with their new Amazon Attribution entity within two weeks. By then, Amazon Attribution can be accessed through the Amazon DSP.
Currently, participation in Amazon Attribution is FREE. Amazon charges no cost to sellers or vendors who wants to utilize the service.
With Amazon Attribution, targeting highly-engaging customers is now within reach. Working on launching a new product or trying to improve sales by driving external traffic to your Amazon listing? My Seller Pal’s turn-key landing pages can make the job a lot easier for you. Try and see for yourself.
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