It’s kinda scary how much Facebook knows about us, right?
But it’s a beautiful thing for us Amazon Sellers & marketers.
One of the most powerful features of using My Seller Pal with Facebook ads is optimizing for conversions.
[Get detailed videos of this strategy and many other Amazon strategies by signing up for a free My Seller Pal account and use our free learning section.]
Clicks are nice, but we want conversions!
If you’re not targeting conversions, you’re missing out on Facebook optimizing to get more sales on your behalf.
This tutorial will show you how to create a Facebook Ad, optimizing for conversions with My Seller Pal.
When you choose the Facebook Ad objective “conversions”… Facebook will optimize your ad delivery to show your ad to people who are more likely to take your discount code for your Amazon product.
As more people take your discount codes on My Seller Pal, Facebook will continue to optimize ad delivery.
In a separate article I will detail how to create an audiences (a different topic) based on people who took your code so you can reach them with additional offers.
Here we will create a Facebook Ad optimized for conversions to promote your Amazon product with My Seller Pal.
From Facebook copy your pixel code.
In Facebook choose “Custom Conversions” -> “Create Custom Conversion” -> “URL Contains” -> Enter your Promotion Thank You Page URL
Paste your promotion “Thank You Page URL” in the URL Contains Rule.
And that’s it!
Now in Facebook ads manager, you can track Ad Spend vs how many people took your discount codes.
In a future article, I’ll show you how to leverage these people to create a custom audience and lookalike to target more people on Facebook likely to take your discount code.
Get detailed videos of this strategy and many other Amazon strategies by signing up for a free My Seller Pal account and use our free learning section.
Here’s to your success!
Jon
As Amazon sellers, we must take advantage of every possible way to build our brand…
Got an amazing product in mind and excited to place your very first order ASAP?…
As Amazon sellers, driving lots of traffic to our listing is very important. Whether be…
Disclaimer: This article is intended to provide general information about a specific tax subject. Nothing…
If you've been selling on Amazon for quite some time now, you may already know…
Amazon Seller Feedback Defined Amazon is well-known in doing the best it can to ensure…