As Amazon sellers, we must take advantage of every possible way to build our brand and business. Social Media Marketing is one of those. And if you’re ignoring the power of social media in the present-day business world, you are missing out on a lot of opportunities.
Using social media, you can create solid connections, generate new leads, offer better customer service, establish brand loyalty, and so much more.
Compelling social media accounts is also a way to show your customers what kind of business/brand you are. By sharing updates and connecting with them through your social media accounts, you give them reasons to trust you and your company and stay with you. With millions of daily users who keep increasing every day, you’ll have endless opportunities. So it’s a shame if, as an Amazon seller, you are still not taking advantage of social media marketing’s power within your reach.
Statistics: The Actual Number of Social Media Users
According to DataReportal, as of July 2020, more than half of the people in the world are using social media. Based on the most recent data, 3.96 Billion people use social media or almost 51% of the total global population. As an Amazon seller, taking advantage of social media’s power means you can connect to these 3.96 Billion people around the world and open up new opportunities for your business.
Social media encompasses various online platforms. Facebook, Instagram, LinkedIn, Twitter, Youtube, TikTok, Snapchat, and Pinterest are among these. Depending on what your brand caters, there may be specific platforms that would make sense for your business. A lot of Amazon sellers use Facebook and Instagram. They use it to provide customer service, share related content to their customers, and promote their products.
Tips to Boost your Social Media Presence
Convinced that social media should be a part of your advertising strategies? Here are some tips to help you get started.
- Choose the platform/s that suits your brand/company.
When deciding what social media platform to use, you should opt to go for a couple of platforms. The more, the merrier. However, it may be overwhelming to dive into a couple of platforms outright as a starting point. It may be best for beginners to start with a single platform and expand into more media as you grow and evolve.
The most common social media accounts used by Amazon sellers and online sellers are Facebook, Instagram, and Pinterest. Depending on your brand’s product or services, you can go for Youtube, Twitter, LinkedIn, etc.
- Decide on your tone. Keep it authentic and be consistent.
Establishing your brand’s voice and keeping it consistent is the key when it comes to building your brand on social media. Focus on sharing photos or posts that interest your followers. For example, you are a brand that sells baby products, you may focus on sharing tips for parenthood and related content. Avoid any off-topic content to keep your followers’ interest and engagement.
- Share high-quality and engaging visuals.
Social media users are highly visual. Therefore to get their attention and engagement, your content must be compelling, exciting, and professional while staying on-brand. You may share lifestyle imagery, product shots, quotes, or information that are useful to them.
- Use social media to provide personalized customer support.
With social media, you can make every contact with your customers more personal rather than highly “business.” Valued customers are likely to remember your brand and your company for future purchases leading them to be among your brand-loyal customers.
As Amazon sellers, we are well aware of how hard it is to get in touch with our Amazon buyers. But incorporating social media in our business allows us to better connect with customers. We give them another outlet to get in touch with us if they have concerns, questions, or want to share their feedback.
As with answering reviews and emails on your Amazon account, you should also respond to your customers’ comments and messages. Customers love it when businesses pay attention to them.
- Share 70% authentic content, 20% shared posts, and only 10% promotions.
Yes. You’ve read that right. Though you own the page and created it for business reasons, over-sharing product promotions can annoy your followers. So the rule of thumb is to focus on exciting and useful content that is shareable and engaging. For every ten posts, only share 1 product promotion. This way, your followers won’t feel that you are only using them for business purposes and would be more than willing to keep their eyes on your page.
- Post regularly.
When it comes to marketing, consistency is the key. Create your very own a content calendar and schedule posts for a week or month. If you can post at least twice a day, that would be awesome. But once a day would also be beneficial. Keeping your followers/customers engaged is the road to your success.
- Test and measure results.
In social media marketing, results are not instant. But they are always a work-in-progress. So it’s a must that you find what works best by continually testing. Test your ad copies, your images, and your post timing. By testing and measuring results, you can identify what works for your followers and what drives most benefits for you.
- Direct your buyers to your social media accounts.
Social media is a great avenue to get new customers. But you shouldn’t forget about your current customers. Be sure you include your social media links on your brand website, your package inserts, and wherever possible.
- Use social media to launch new products.
As mentioned earlier, you shouldn’t overwhelm your followers with promotions. But it’s an excellent tool for product launches if done the right way. Driving external traffic to Amazon has been known to offer favorable results in your product rankings. But when using social media on your product promotions, you shouldn’t drive cold traffic straight to your listing as it can hurt your conversion rate. Instead, use a high-converting landing page that can tone and warm them up so that only interested and willing to buy visitors will come to your listing, thus giving you a better conversion rate.
Social media marketing needs a high-converting landing page to pair with for you to get your desired results. Check out My Seller Pal’s turn-key landing pages and start your social media marketing journey.
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