Is your Amazon listing focused on customer benefits?
Sales copywriting must focus on benefits.
Features are OK. But benefits sell.
If you look at the top selling Amazon listings they all have one thing in common: they have great listings!
Great listings are made up of phenomenal pictures, positive reviews and inspiring benefit driven sales copy!
How do I know if my Amazon Listing copy is written to sell?
It’s easy to know a great picture when you see it. It’s easy to look at star ratings and reviews and know they are good.
But what about copywriting? Isn’t it subjective?
How do you know your copy is great, positive, benefit driven copy?
Now you can look at your Copywriting objectively, with this new tool
Today we released a Free Tool for Amazon sellers like you to analyze how positive your Amazon Listing copy is.
It analyzes your title, feature bullets and description.
And this analysis is not just some guess.
I worked directly with Google engineers to tie in their world class sentiment analysis engine to Analyze your Amazon listing.
This same analysis engine is being used to predict stock market fluctuations based on customer perception of brands.
Let me ask you this…
If it’s used to predict stocks, what do you think it can do for your Amazon listing?
Let’s see it action: A Great Selling Listing vs an Underperforming Listing
Here’s some examples of it in use.
Take the #1 selling product in Sports & Fitness.
And here are the results: they did well! Almost all copy is classified as positive or very positive (as noted in green).
Let’s take a look at another listing.
This tackle box is #100 in tackle boxes.
This listing has a neutral (seen as yellow) title and two neutral feature bullets.
Not only that, it doesn’t have nearly enough positive benefit driven copy anywhere.
You can use this new free Amazon listing optimizer for free on My Seller Pal.
- Simply create a free account
- Once logged in choose “Amazon Listing Analyzer”
- Enter your ASIN and marketplace
- Review your results
- Optimize based on your findings!
Here’s to your success!
Jon
p.s. leave a comment on your results below!
Hello
My name is Jason and just starting FBA the software looks great!
Is it okay for rookies ?
Will it work for Canada seller selling in Canada?
Or doesn’t it work better if I sell in USA?
Regards
Hi Jason!
Thank you! My Seller Pal works in Canada for selling in Canada.
All Amazon marketplaces are supported.
I have lots of videos in the site on any topic you might want.
Hit me up if you have any questions!
Jon
Hi Jon,
If I had a discount promo running on Amazon (USA) which is like,”buy x get y% discount”, and I simultaneously setup My Seller Pal to “launch” the same product for $1; seems like I will have conflicting promos/messages to buyers? Have you seen this before? How do I workaround, do I discontinue one for the other?
Thanks!
Hi Steve!
I would disable the buy one get one on Amazon during launch.
I know there are some ways to make them exclusive of each other but I honestly don’t know how.
I actually had a BOGO on Amazon and a cheap price at one point and the customer was getting both promos.
Not a mistake I want to make again!
My vote is only have one active!
Jon
Thanks a lot!
Thanks for this. Just not sure how to fix the issues. A more in depth explanation would be beneficial.