As an Amazon seller is it a must that you protect your product listing. Or risk receiving negative reviews from your customers because they received an item not as advertised. And the culprit? Some third-party sellers trying to change your content without your knowledge. The good news is, Amazon is more than willing to protect you as a registered brand owner through their Brand Registry. So let’s get to it! Know what’s in it for you as a brand owner if you enroll you brand to Amazon’s Brand Registry.
What is Amazon Brand Registry?
It’s a way for Amazon to help you protect your intellectual property rights and create an accurate and trusted experience for their customers in return. So it simply means that by enrolling your trademark registered brand on this program, your product listings are safe from unauthorized updates from third-party sellers. Aside from this tough protection from Amazon, they also offer additional tools to optimize your listings.
What are the benefits of registering your brand to the registry?
1. Accurate Brand Representation
You have more control over your Amazon Product Detail page that uses your registered brand name so you are able to provide accurate product information to your customers.
2. Powerful Search Tools
Amazon makes it easy to find potential infringement with custom features designed specifically for brands:
Global Search: Search for content across different Amazon stores from the same screen without having to leave your current page.
Image Search: Find product listings on Amazon that match your products or logos using images.
Bulk ASIN Search: search for a list of ASINs or product URLs all at once to identify and report potentially infringing content faster and easier
After identifying potential infringement violations, simply follow the brand registry’s simple and guided reporting workflow to let Amazon review and handle the rest for you.
3. Additional Proactive Brand Protections
In addition to Amazon’s standard processes to protect their customers, Brand Registry uses information that you provide about your brand to implement additional predictive protections and preventive measures to ensure their customers are protected from false advertising. That is being able to identify and remove bad listings.
The more information you supply Amazon about your brand through their Brand Registry, the more you’re intellectual property is protected from specific violation like the below situations:
- Product listings that are not for your brand but is using your trademark terms on their titles.
- Images that contain your brand logo but actual products don’t carry your brand name.
- Sellers shipping products from countries where you don’t manufacture and distribute your brand.
- Product listings being created with your brand name when you have already listed your full product catalog on Amazon
4. Brand Registry Support
Support specifically for brand registered owners is available 24/7 to help and provide assistance whenever needed.
How to enroll your brand in Amazon’s Brand Registry?
Step 1. Review eligibility requirements.
Your brand must have an active registered trademark in whatever country you wish to enroll. The registered mark should be in the form of a standard text-mark or stylized text mark with words, letters and or numbers. Each country has specific registered trademark requirements so be sure to check with the applicable issuing trademark office.
See examples of marks below:
Standard text mark:
Stylized text mark or logo:
Important Note: The trademark text must match the brand name on the application. Please ensure that this information matches before submitting your application.
Amazon Brand Registry currently only accepts trademarks that are issued by government trademark offices in United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union.
Step 2. Sign in to Amazon Brand Registry
If you meet the eligibility requirements, proceed to sign in to Amazon’s Brand Registry using your existing Seller or Vendor Central credentials.
You can also create one if you don’t have on account yet. It’s free.
Step 3. Enroll your brand.
To ensure successful enrollment, take note of the details that you need to provide:
- Your brand name with an active registered trademark.
- The associated government-registered trademark number.
- A list of product categories (e.g., apparel, sporting goods, electronics) that your brand should be listed in.
- Enumeration of the countries where your brand’s products are manufactured and distributed.
- If you are not a seller or vendor on Amazon, the contact details of an attorney or notary who is prepared to guarantee to Amazon that you are the trademark owner.
Once the information you provided has been verified and approved, you will then get full access to Amazon’s Brand Registry benefits and features.
If you’re a private label seller with a registered trademark, My Seller Pal strongly suggests that you enroll your brand to Amazon’s Brand registry. It’s a FREE protection for all your efforts on building your brand as well as a FREE help to accelerate your Private Label Business. And if you’re looking for more affordable help on your Amazon Business, My Seller Pal is the one for you! Sign up now for a 14-day free trial! Plan starts at $15/month.