Is your Amazon listing focused on customer benefits?
Sales copywriting must focus on benefits.
Features are OK. But benefits sell.
If you look at the top selling Amazon listings they all have one thing in common: they have great listings!
Great listings are made up of phenomenal pictures, positive reviews and inspiring benefit driven sales copy!
How do I know if my Amazon Listing copy is written to sell?
It’s easy to know a great picture when you see it. It’s easy to look at star ratings and reviews and know they are good.
But what about copywriting? Isn’t it subjective?
How do you know your copy is great, positive, benefit driven copy?
Now you can look at your Copywriting objectively, with this new tool
Today we released a Free Tool for Amazon sellers like you to analyze how positive your Amazon Listing copy is.
It analyzes your title, feature bullets and description.
And this analysis is not just some guess.
I worked directly with Google engineers to tie in their world class sentiment analysis engine to Analyze your Amazon listing.
This same analysis engine is being used to predict stock market fluctuations based on customer perception of brands.
Let me ask you this…
If it’s used to predict stocks, what do you think it can do for your Amazon listing?
Let’s see it action: A Great Selling Listing vs an Underperforming Listing
Here’s some examples of it in use.
Take the #1 selling product in Sports & Fitness.
And here are the results: they did well! Almost all copy is classified as positive or very positive (as noted in green).
Let’s take a look at another listing.
This tackle box is #100 in tackle boxes.
This listing has a neutral (seen as yellow) title and two neutral feature bullets.
Not only that, it doesn’t have nearly enough positive benefit driven copy anywhere.
You can use this new free Amazon listing optimizer for free on My Seller Pal.
- Simply create a free account
- Once logged in choose “Amazon Listing Analyzer”
- Enter your ASIN and marketplace
- Review your results
- Optimize based on your findings!
Here’s to your success!
p.s. leave a comment on your results below!